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Marketing Your Inflatable Business During a Recession

Twin Peak Industries Newsletter
September 7, 2010 Volume 8

The big "R-word". It seems to be popping up everywhere lately, as the predictions for a "double-dip recession" abound. But what exactly does this mean for your inflatable business? Are you tightening the purse strings, cutting back on business expenses? Or have you had to cut back on staff, due to a decrease in business?


When times are tight inflatable businesses need to trim the fat from their operating expenses where they can. And quite often significant cutbacks, or even entire elimination, are made in the marketing activities. While this does save money and improve your cash flow in the short term, the long lasting effects to your business can be catastrophic. When the economy begins to rebound your inflatable business may end up watching from the sideline, unknown to your prospects and forgotten by your customers. Competitors who have continued to market their own inflatable businesses during this downturn may have too strong of a strong hold on your target market, meaning potential devastation for your business.


So what is an inflatable business owner on a tight budget to do? The easiest solution is to pare down your marketing to the most cost effective mediums, with the highest return on your investment. A simply designed flier, even in black and white, can be an effective marketing tool for the inflatable industry. Fliers can be dropped off at local hotspots to be used as hand-outs, tacked to community bulletin boards or simply dropped off door to door. The expense to create and distribute this is minimal, and the effort you put forth will continue to keep your name in the minds of your prospective customers.


So what is an inflatable business owner on a tight budget to do? The easiest solution is to pare down your marketing to the most cost effective mediums, with the highest return on your investment. A simply designed flier, even in black and white, can be an effective marketing tool for the inflatable industry. Fliers can be dropped off at local hotspots to be used as hand-outs, tacked to community bulletin boards or simply dropped off door to door. The expense to create and distribute this is minimal, and the effort you put forth will continue to keep your name in the minds of your prospective customers.


While business may be down right now, the future is bright and you need to ensure that your business' future is secure by continuing to market your inflatable business through good and bad economies alike.

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